Snagworth

Snagworth Insights ·

In 17 of 19 shows, five buyers took more than half the lots

Across nine shops, a handful of buyers took most lots in the pin shows we recorded. The two exceptions had the most buyers, but that is only 2 shows.

Five buyers took more than half the sold lots in 17 of the 19 pin shows we recorded. Those shows came from 9 different shops.

Here is how the top-five share lined up with the number of buyers who bought anything:

Buyers in the showShowsTop 5 buyers' share of lots
7 to 11662% to 89%
12 to 331153% to 82%
64 or more221% and 34%

The two shows that broke the pattern had 118 and 64 buyers. More distinct buyers went with a smaller top-five share, but only 2 shows sit in that group. The ranges for the first two rows also overlap. Our snapshot can't say why.

A separate, broader dataset (24 recordings, 39 segments, which includes more than these 19 shows) also shows heavy repeat buying within a show. Of 2,421 sold lots in that dataset, 91% went to a buyer who won two or more lots in that same show. This is a different measure from the top-five share. It counts repeat purchases inside one show, not buyers coming back on another day.

Worth knowing: if your sales look healthy, check what share of your sold lots went to your top five buyers.

What it can help you decide

If a few buyers take most of your lots, you can look at what they actually bought when you plan the next board. If your top five hold a smaller share, your lots are going to a wider group of buyers.

Snag’s note: one thing to try

After your next show, list the five buyers with the most lots and the characters they won. Put two or three lots in those characters in the following show, and compare the top-five share with this one. It is a test, not a promise of any result.

About the data. 19 recorded live Disney pin shows from 9 shops, Oct 19 to Oct 22, 2026; share = top five buyers' portion of sold lots per show. The link between more buyers and a smaller share rests on only 2 shows, and the share ranges for the buyer-count groups overlap. The 91% figure (2,206 of 2,421 sold lots) comes from a separate, broader lot-level dataset of 24 recordings and 39 segments, including segments beyond these 19 shows; it measures repeat buying within a show, not top-five share. Small sample: illustrative, not all shops, and it shows no cause.

Get the free Disney Pin Seller Market Report

See the shops we found, when they go live, and how big their rooms get. We'll email it to you, plus a weekly email of new insights. Unsubscribe any time.

From Snagworth <hello@snagworth.com>.